2016 Upfronts: MTV

Commercial airings: 208,577
Brands: 771
Spots: 2,799

Shows aired: 166
Ad time per hr. during PT*: 19 min. 22 sec.
Show promos per hr. during PT*: 2 min. 4 sec.

Highest Average View Rate

Rankings for the industries, brands and shows that receive the best view rates for TV advertising shown as the average completion rate. The average view rate for MTV is 86.08%. 96% of views are live or same day.**

Top Industries

Televisions
Energy & Sports Drinks
Consumer Software & Apps
Military
Speakers & Headphones

96.54%
96.17%
95.03%
94.34%
94.27%

Top Brands

Ritani
PUMA
U.S. Army
Schick
Amazon Fire TV

98.30%
97.89%
97.28%
97.18%
96.95%

Top Shows

The Middle of the Night Show
Girl Code Live
Basketball Wives LA
Follow the Rules
Broke A$$ Game Show

89.44%
88.94%
88.66%
87.83%
87.73%

Highest Estimated Spend

Top Industries

Movies
Candy & Gum
Fast Food Restaurants
Wireless Companies
Breakfast & Cereal

9.41%
7.80%
6.77%
5.83%
4.05%

Highest Digital Engagement

Rankings of the TV ads most likely to generate a digital response on Twitter, Facebook, YouTube and search engines, explicitly linked to an airing during the live broadcast window.

Top Industries

Soda
Snack Foods
Wireless Providers
Fast Food Restaurants
Insurance Companies

14.77%
12.36%
10.53%
8.51%
7.17%

Top Brands

Doritos
Pepsi
AT&T
GEICO
Coca-Cola

11.22%
8.03%
7.71%
3.41%
3.08%

Top Shows

Ridiculousness
Catfish: The TV Show
Teen Mom
Teen Mom 2
New Girl

43.59%
12.09%
5.13%
3.58%
2.06%

*PT signifies Primetime. **Min. $500k est. spend for brands & shows, $1 mil. est spend for industries.