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The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions

January 14th, 2025 by The iSpot Team

Connected TV (CTV) is no longer the future—it’s here.  With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV.  Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More
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Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
March 6th, 2025 by Sophie Stahura
The Data-Driven Future of Pharma Advertising with IQVIA Digital
February 27th, 2025 by Shelby Cornell
The Trade Desk on Bridging the Gap Between Linear and CTV
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Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
February 7th, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Hims & Hers
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Bold Moves, Better Results: Nike Returns To Old Ways
February 5th, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Hellmann’s
February 3rd, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Coors Light
January 31st, 2025 by The iSpot Team
Driving Intent in Super Bowl LIX: Key KPIs for Reese’s 
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