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Nerds

Nerds Super Bowl Commercials

We don't make the ads - We measure them

Nerds, the Ferrara-owned candy brand, is returning to Super Bowl 2025 for the second year in a row, building on the success of its Big Game debut in 2024. The 30-second spot, once again led by Digitas Chicago with media handled by iProspect, caps off a breakthrough year for the brand. Their first Super Bowl ad, featuring Irene Cara’s “Flashdance…What a Feeling” and a cameo from TikTok star Addison Rae, resonated strongly with consumers. Following its “Make the Rivalry Sweeter” campaign launched earlier this season, Nerds looks to keep momentum high heading into Super Bowl LIX.


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