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IBM

IBM TV Commercials

Overview Creative Audience Outcomes Ads

Score Card

Data available through 05/23/2025
04/23/202505/23/2025
Total Creatives
295
National Airings
217
Spend Rank
#418
Airing Rank
#1,397
National TV Spend
$000,000
Impressions
000,000
Linear SOV
00.00%
Streaming SOV
00.00%
Daily Impressions & Spend Activity
Top Streaming Publishers
This is a profile preview from the iSpot platform

About

Request a demo to track TV ad campaigns for IBM. Competing brands in the Electronics & Communication: Enterprise & Cloud industry include CDW, Cisco, Amazon Web Services, AT&T Business, and Oracle. IBM ads feature products in categories including Computer Software, AI Platform. You can connect with IBM on Facebook, Twitter, YouTube and Pinterest.

IBM Creative Assessment

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Ad effectiveness starts with the creative, which is why iSpot's Creative Assessment solutions provide fast, actionable insights into the effectiveness and emotional impact of video ads. Brands can objectively measure and benchmark ad performance against competitive and customizable norms while gaining deeper insights through viewer verbatim comments that explain the "why" behind the scores. Using iSpot's Creative Assessment in both pre-market and in-market stages, brands can evaluate creative strengths and weaknesses, make data-driven adjustments, and ultimately improve ad effectiveness while reducing time and spend on creative development.
Cumpleaños Thumbnail
Cumpleaños
  • 000(Nor) Likeability Score
  • Secure Top Emotion
  • 000(Nor) Purchase Intent
  • Secure Single Best Thing

Second-by-Second Analysis

Emos

Representative Verbatims

Viewer's Voice

Let’s Create Customer Service in Service of Customers Thumbnail
Let’s Create Customer Service in Service of Customers
  • 000(Nor) Likeability Score
  • Secure Top Emotion
  • 000(Nor) Purchase Intent
  • Secure Single Best Thing
What if Beer Could Get to the Right Place, at the Right Time, All the Time? Thumbnail
What if Beer Could Get to the Right Place, at the Right Time, All the Time?
  • 000(Nor) Likeability Score
  • Secure Top Emotion
  • 000(Nor) Purchase Intent
  • Secure Single Best Thing
What if You Could Remaster the Masters Fan Experience? Thumbnail
What if You Could Remaster the Masters Fan Experience?
  • 000(Nor) Likeability Score
  • Secure Top Emotion
  • 000(Nor) Purchase Intent
  • Secure Single Best Thing
To learn about IBM TV ad testing results, request a demo.

IBM Audience Measurement

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iSpot empowers advertisers with real-time, second-by-second visibility into every ad across screens, helping optimize media strategies and cut excess frequency and waste. With a robust catalog of over 2.5 million creatives and data from 83 million smart TVs, plus integrations with 400+ streaming platforms and DSPs, iSpot delivers fast, accurate and actionable analytics on both campaign performance and competitor strategies. By measuring impressions, airings, and attention across all viewing environments, advertisers can eliminate blind spots and gain a competitive edge through reliable benchmarking against brands like CDW, Cisco, Amazon Web Services, AT&T Business, and Oracle.

Media Measurement

Spend SOV
00.00%
Household Impressions
00,000
Local Impressions
00,000
OOH Impressions
00,000
P18+ Impressions
00,000
Streaming Impressions
00,000
Streaming SOV
00.00%
Streaming Benchmark
000

Unified Measurement

Streaming Impressions Overlap with Linear
00,000
Streaming Reach
00.00%
Streaming Reach Overlap
00.00%
Streaming Average Frequency
00.00
Streaming Frequency Overlap with Linear
00.00

Attention Analytics

Attention Index
000
Interruption Rate
00.00%
To learn about IBM TV ad testing results, request a demo.

IBM Business Outcomes

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iSpot enables advertisers to connect TV and streaming ad exposure directly to key business outcomes like in-store traffic, website visits, and purchases. By mapping campaign data to first- and third-party sources—such as location, intent, sales, and both online and offline conversions—advertisers can avoid wasting spend on ads that don't drive results. iSpot's real-time attribution technology makes it easy to optimize campaigns across platforms for maximum ROAS, ensuring every dollar works harder.
Conversion Events
0,000,000
Impressions
0,000,000
Conversion Rate
00.00%
Cost Per Unit (CPU)
$0,000
Lift
00.00%
Exposed Rate
0.000%
Unexposed Rate
0.000%
Optimal Frequency
00
ESPN Fantasy Football: Playoff Run Thumbnail
ESPN Fantasy Football: Playoff Run
  • 000,000 Impressions
  • $000,000 Est. TV Spend
  • 000,000 Conversions
  • 00.00% Conversion Rate
Muchisimo código Thumbnail
Muchisimo código
  • 000,000 Impressions
  • $000,000 Est. TV Spend
  • 000,000 Conversions
  • 00.00% Conversion Rate
What If: Analyzing a Big Bank's Data Thumbnail
What If: Analyzing a Big Bank's Data
  • 000,000 Impressions
  • $000,000 Est. TV Spend
  • 000,000 Conversions
  • 00.00% Conversion Rate
To learn about IBM TV ad testing results, request a demo.

IBM TV Commercials

Fencing: Results You Can Expect thumbnail IBM TV Spot, 'Fencing: Results You Can Expect'
Bigger Isn't Always Better thumbnail IBM TV Spot, 'Bigger Isn't Always Better'
Big Gains thumbnail IBM TV Spot, 'Big Gains'
This Is the Masters on AI thumbnail IBM TV Spot, 'This Is the Masters on AI'
Cumpleaños thumbnail IBM TV Spot, 'Cumpleaños' [Spanish]
Resultados a medias thumbnail IBM TV Spot, 'Resultados a medias' [Spanish]
ESPN Fantasy Football: Playoff Run thumbnail IBM TV Spot, 'ESPN Fantasy Football: Playoff Run' Featuring Mike Greenberg
A Lot of Code thumbnail IBM watsonx TV Spot, 'A Lot of Code'
Scaling AI Pilots thumbnail IBM watsonx TV Spot, 'Scaling AI Pilots'
Your World thumbnail IBM AI Assistant TV Spot, 'Your World'
Wimbledon: Everything But the Outcome thumbnail IBM TV Spot, 'Wimbledon: Everything But the Outcome'
Muchisimo código thumbnail IBM watsonx TV Spot, 'Muchisimo código' [Spanish]
Creemos un servicio al cliente al servicio de cliente thumbnail IBM watsonx TV Spot, 'Creemos un servicio al cliente al servicio de cliente' [Spanish]
Transformar tu empresa thumbnail IBM watsonx TV Spot, 'Transformar tu empresa' [Spanish]
Let’s Create AI That Begins with Trust thumbnail IBM watsonx TV Spot, 'Let’s Create AI That Begins with Trust'
Let’s Create Customer Service in Service of Customers thumbnail IBM watsonx TV Spot, 'Let’s Create Customer Service in Service of Customers'
How to Make A.I. Work thumbnail IBM TV Spot, 'How to Make A.I. Work'
More Time thumbnail IBM watsonx TV Spot, 'More Time'
Let’s Create AI That Transforms Business thumbnail IBM watsonx TV Spot, 'Let’s Create AI That Transforms Business'
Let's Create the Right AI for Your Business thumbnail IBM watsonx TV Spot, 'Let's Create the Right AI for Your Business'
What if Buildings Could Tell You How They Could Be More Efficient? thumbnail IBM TV Spot, 'What if Buildings Could Tell You How They Could Be More Efficient?'
What if Beer Could Get to the Right Place, at the Right Time, All the Time? thumbnail IBM TV Spot, 'What if Beer Could Get to the Right Place, at the Right Time, All the Time?'
What If: Analyzing a Big Bank's Data thumbnail IBM TV Spot, 'What If: Analyzing a Big Bank's Data'
What if You Could Remaster the Masters Fan Experience? thumbnail IBM TV Spot, 'What if You Could Remaster the Masters Fan Experience?'
View more TV commercials >

Electronics & Communication TV Ad Resources

Q1 TV Ad Transparency Report

Download the Report

QSR Outcomes Ranker

Download the Report

How an Automotive Brand Cut Over $2 Million in Wasted Ad Spend

Download the Case Study

Purchase Intent Leaders: Retail Ad Creative

Download the Report

Have questions about this brand or our ad catalog? Check out our FAQ Page.

This is a profile preview from the iSpot platform

About

Request a demo to track TV ad campaigns for IBM. Competing brands in the Electronics & Communication: Enterprise & Cloud industry include CDW, Cisco, Amazon Web Services, AT&T Business, and Oracle. IBM ads feature products in categories including Computer Software, AI Platform. You can connect with IBM on Facebook, Twitter, YouTube and Pinterest.

Electronics & Communication TV Ad Resources

Q1 TV Ad Transparency Report

Download the Report

QSR Outcomes Ranker

Download the Report

How an Automotive Brand Cut Over $2 Million in Wasted Ad Spend

Download the Case Study

Purchase Intent Leaders: Retail Ad Creative

Download the Report