Situation
COVID-19 threw television for a loop during the first half of 2020. But the disappearance of live sports and other primetime programming also led to a greater opportunity for streaming services to earn the attention of audiences. Coupled with a bevy of new entrants into the market, TV advertising for streaming services has never piled up more impressions.
Key Takeaways
- Impressions for streaming service ads more than doubled — up 120.6% year over year
- Media value for streaming service ads topped $1 billion in the first half of 2020 (up 205% from the same period in 2019)
- New services like HBO Max, Quibi and Peacock accounted for nearly 10% of ad impressions for streaming services in 2020
Why It Matters
Streaming has been growing for years, but the first half of 2020 significantly sped up the opportunity for these services to acquire subscribers. Without much in the way of tentpole programming on linear TV, streaming was able to change its value proposition toward the primary place for new, premium content.
Media Alert
iSpot Report Shows Streaming Service Ads Explosion in H1 2020
Impressions for streaming service ads more than doubled — up 120.6% year over year.
NEW YORK — July 23, 2020 — iSpot.tv, the always-on TV ad measurement and attribution company, today announced the release of its latest report — Streaming Service Ads Explode in First Half of 2020.
“COVID-19 threw television for a loop during the first half of 2020,” said Stuart Schwartzapfel, SVP of media partnerships at iSpot.tv. “But the disappearance of live sports and other primetime programming also led to a greater opportunity for streaming services to earn the attention of audiences. Coupled with a bevy of new entrants into the market, TV advertising for streaming services has never piled up more impressions.”
Key Takeaways
- Impressions for streaming service ads more than doubled — up 120.6% year over year
- Media value for streaming service ads topped $1 billion in the first half of 2020 (up 205% from the same period in 2019)
- New services like HBO Max, Quibi and Peacock accounted for nearly 10% of ad impressions for streaming services in 2020
Why It Matters
Streaming has been growing for years, but the first half of 2020 significantly sped up the opportunity for these services to acquire subscribers. Without much in the way of tentpole programming on linear TV, streaming was able to change its value proposition toward the primary place for new, premium content.
Download the new report here and see a few report highlights via the charts below:
Download the full report here
About iSpot.tv
iSpot.tv is the market leader in real-time television advertising measurement and attribution. The company’s always-on platform measures impressions and attention for all TV ads in a unified manner across linear, time-shifted, VOD, CTV, Streaming and OTT environments. iSpot.tv’s TV attribution solution enables advertisers and TV networks to plan, optimize and transact on business-outcome measures. The company delivers its solution in real-time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution.