The Direct-to-Consumer brand category continues to captivate our attention. This category delivered a record number of Spots in the month of May, while January holds reign for the highest amount of Estimated TV Spend, TV Ad Impressions and Airings. Year-over-Year, this category continues to reflect strong growth with new brands joining every quarter.
iSpot Insights: Direct-to-Consumer Brand Advertising on TV 2019 (Q1 & Q2)
