Measure the Business Outcomes & Brand Impact of TV Advertising
iSpot has acquired Ace Metrix, expanding TV ad measurement and attribution capabilities to include survey-based creative assessment with new insights, such as brand recall, purchase intent, likeability, sentiment, verbatim feedback and more. Now, advertisers have the ability to seamlessly track both the business outcomes and the brand impact of TV and video advertising.
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Evaluate the Creative Impact of Video Ads on Any Screen
Capturing consumers’ attention isn’t a given — it has to be earned by delivering high-quality, engaging content that cuts through the clutter. Ace Metrix Creative Assessment offers survey-based measurement of ads to inform creative strategy and development. Quantitative metrics provide objective measures of viewers’ emotional responses to ads, while qualitative insights explain the “why” behind the scores. With over 50M responses to 100K+ TV and digital creatives from 4.3K+ brands, you can benchmark against competitors and get results within 24 hours of an ad breaking.
Test the Effectiveness of Video Creative Before Going Live
Traditional survey-based methods are either too slow, too expensive, or both. With Ace pre-market testing, you get robust, cost-effective results within 24-48 hours. Leverage Ace Pre in planning, storyboarding, animatic or near-final stages of creative development. Quickly test creative versions and make adjustments before airing to improve comprehension, relevancy, and persuasiveness. You can even track second-by-second viewer engagement levels to identify vulnerabilities in skippable ad environments, and customize testing with Ace Metrix Enhanced Pre-Test Design.
Always-On Campaign and Competitive Insights at Your Fingertips
You can only know how good your ad is if you know how good every ad is. With over 100K+ TV & digital video ads measured, brands can analyze and compare creative performance to any industry, category and brand-specific norm. Get comparable results right after an ad breaks and access data any time, anywhere with Ace Live. Test ads before they launch to measure and iterate on their creative impact. With combined analytics from iSpot and Ace Metrix, you can immediately and continuously monitor how creatives and media placements are performing and quickly react to improve performance.
Master Short-Form TV Ads with the Largest Database of Ads Under 11s
Short-form ads are gaining traction as time spent watching videos online continues to grow. But marketers are approaching the medium with caution because there’s little known about the effectiveness of this relatively new format. Ace Short provides marketers with the largest database of ads under 11 seconds, enabling informed decisions with short-form TV ad creatives. The Ace Short phone-friendly design reaches respondents where they are watching most and allows for even faster turnaround times to test multiple creative cuts.
Discover Your Spanish-Language Creative Impact on Hispanic Viewers
Ace Viva offers a Spanish-speaking language database of hundreds of ads from the world’s leading brands for comparable analysis. Analyze response data by ethnicity of viewers and other demographics such as age/gender, household income, presence of children, and geographic region. Access unfiltered, voice-of-the consumer verbatim comments for every single ad. With Ace Metrix, you’ll have access to high-quality data from the largest and most balanced sampling in the industry to ensure robust and accurate demo-specific insights.
