Southwest Airlines TV Spot, 'Behind Every Seat Is a Story: Coach'

A basketball coach attempts to motivate his team before a big game with a locker room pep talk, and he's has one question: "Do you believe in you?" He is so confident in his players that he's already booked them tickets to the championship. The athletes explodes with confidence as they head out to face their rivals on the court. However, a quick cut to after the game reveals that passionate speeches only go so far. With a devastating loss on its hands, the team is going to be needing those tickets home after all. Coach is despondent, but he takes solace in avoiding change fees by booking with Southwest Airlines.