Deloitte TV Spot, 'Clouds'

As he drifts through the air, a small cloud urges himself to think big, think bold and think new, but his resolve immediately dissipates when he comes across a much larger nimbus. The little guy wants his puffy partner to go blue sky somewhere else, but this big-thinking billow is staying put, instead telling his friend that the key to innovation isn’t just in the air, but on the ground as well, where great support comes from. Suddenly, lightning bursts from the small cloud, which he says represents an idea, but when he is reluctant to share what the idea is, his counterpart is skeptical. Deloitte urges people to “look again.”