Serta TV Spot, 'From Sorta to Serta: The Rick Blomquist Story'

Rick Blomquist is a man from De Pere, WI who knows a thing or two about comfort. He has gel insoles to support his feet throughout the day and a leg massage machine in his office to soothe them. Rick was living the good life until he laid on a Serta iComfort Hybrid mattress and realized that his comfortable life was just a lie. Cuddled with a few of the Serta sheep around him, Rick Blomquist of Wisconsin can only laugh to himself knowing that he's just reached a new level of comfort.