PlayStation Store TV Spot, 'Descent'

As he finishes counting his coins and begins his descent into the bowels of his establishment, the PlayStation Store merchant tells gamers that he knows why they've come: "It's in your blood." His elevator cart passes through a starship docking bay under siege by enemy craft and a demigod traversing the wilderness with his son. At last, he arrives at his destination, an arsenal containing futuristic weapons and a glowing axe. "Let's get to it," he says, prompting people to purchase "Star Wars: Battlefront II" and "God of War" from the digital marketplace.