Principal Financial Group TV Spot, 'Rebellion'

After the loss of a father and husband, one family is going through a very tough time. The mother wonders how she will keep her house and her sons are worried about the same thing. Though she thinks one of her sons may be rebelling in this emotional time, it turns out he overheard her talking about money on the phone and got a part-time job to help out. When she confronts him and he hands her his paycheck, the two embrace and she tells him that his father had planned for eventualities like this with Principal Financial Group, so they will all be okay.