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Chevrolet Bonus Tag Event TV Spot, '2017 Silverado 1500: Truck Bed' [T2]

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The Chevrolet spokesman invites real people to compare the durability of a Chevy Silverado steel bed with the aluminum bed of a Ford F-150. After cranes dump concrete blocks into the truck beds, the volunteers are asked to inspect each one for damage. They find that the Ford's aluminum bed has full-on cracks while the Chevy's steel bed only has dents. For a limited time, customers can get a discounted lease on the 2017 Silverado 1500 Double Cab LT All Star and find a Chevy Bonus Tag for $1,500 lease cash.

Published: May 16, 2017

Advertiser: Chevrolet

Advertiser Profiles: Facebook, Twitter, YouTube, Pinterest

Products: Chevrolet Silverado, 2017 Chevrolet Silverado 1500 Double Cab LT All Star, Ford F-150

Promotions: Bonus Tag Event: Get $1,500 lease cash on select pickups in stock (expires: 05/31/2017)

Tagline: “Find New Roads”

Songs: None have been identified for this spot

Ad URL: http://www.chevydealer.com

Mood: Active

Actors - Add: Potsch Boyd ... Spokesman

Agency: Carat ... Media Agency, Commonwealth//McCann ... Creative Agency, McCann Worldgroup ... Agency

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