Kelley Blue Book Price Advisor TV Spot, 'We Wrote the Book'

Kelley Blue Book claims to have written the book on car pricing, having created annual car value guides spanning back over 90 years to 1926. Now, the brand is making its customers the experts with the Kelley Blue Book Price Advisor -- a digital tool that uses real purchase data to discern how much people near you paid for the car you want, so you can pay fair market value and no more.