Angry Orchard TV Spot, 'Unconventional Pursuit of Quality'

When you're tasked with picking cider apples in a 100-year-old orchard at peak freshness, sometimes just tending to the fruit isn't enough. They might not be scientists, but Angry Orchard tests out the theory that yelling at apples makes them grow better. The grumpy picker rigs up loud speakers around the area and uses them to blare out thunderous tirades. Does it work? "Sure tastes like it," the company says.