Lexus TV Spot, 'Genetic Select' [T1]
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Just in time for April Fools' Day, Lexus announces a breakthrough in car buying called Genetic Select. In partnership with 23andMe, the automaker has developed a way to pair car buyers with the perfect vehicle for their genes using DNA matching. Personalized features may include but are not limited to: prescription windshields, left-handed steering wheels and headrests for those with oversized heads. The best part? Drivers can start the vehicle using only their tongue.
- Published
- April 01, 2018
- Advertiser
- Lexus
- Tagline
- “Experience Amazing”
- Songs
- None have been identified for this spot
- Mood
- Funny
- Actors - Add
- Haley Halter ... Driver, Minnie Driver ... Voice Over
- Agency
- Team One ... Media Agency
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