Consumer Cellular TV Spot, 'Better Value: Pie: Holiday $20 Credit: Plans $15 a Month'

Consumer Cellular uses the analogy of only wanting a slice of pie but having to pay for the entire pie or even the buffet it is served at to explain how some people feel about traditional mobile plans. It believes that people who don't use their phones very often shouldn't have to pay for a plan that is too big or unlimited and claims to share their values. The brand offers mobile plans for as low as $15 a month and gives users the option of using their own phone. AARP members qualify for special discounts and, to celebrate the holidays, Consumer Cellular offers a $20 credit toward any new line of service.