5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Bank of America TV Spot, 'VICELAND: Better Money Habits: Red Crab'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Bank of America presents "The Christmas Crab Guide to Travel," a Better Money Habits animated pop-up book used to illustrate the idea of smart planning and smart spending to stay within travel budgets. The Christmas Island red crabs are known for smart travel -- often planning weeks ahead before embarking on their annual journey from their forest homes to the beach -- whereas people can be disorganized and prone to last-minute planning. By learning better money habits from Bank of America, such as booking early and taking advantage of local hosts, travelers can put their money to work.

Published
May 24, 2017
Advertiser
Bank of America
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“Life / Better Connected”
Songs
None have been identified for this spot
Ad URL
http://www.bettermoneyhabits.com/bol
Mood
Active
Actors - Add
None have been identified for this spot.
Animals
Crabs
Agency
Hill Holliday ... Agency, Hill Holliday ... Creative Agency, Starcom ... Media Agency, TPN ... Digital Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots