Kia Rio TV Spot, 'Small Can Do Big Things' [T1]

A red Kia Rio on an empty rooftop parking lot stands out. It may be small, but as the perspective changes, a cityscape backdrop appears and the vehicle remains front and center. Kia doesn't equate being small to being weak. The car manufacturer insists the different point of view gives the small a different kind of hunger, which isn't a problem. However, according to Kia, thinking small is.