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Kia America's Best Value Summer Event TV Spot, 'Sister: Overpaid Celebrity Spokesperson' [T1]

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Kia doesn't need overpaid celebrity spokespeople to tell about its 10-year, 100,000-mile warranty or 2018 IIHS Top Safety Pick Award. Instead, the automaker enlists the help of this sister and brother duo, one who, ironically, is getting paid and the other who is not. During Kia's America's Best Value Summer Event, the automaker is offering deals on select models.

Published
May 02, 2018
Advertiser
Kia
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2018 Kia Sorento SX Limited AWD, 2018 Kia Sportage SX Turbo FWD, 2018 Kia Soul Exclaim, 2018 Kia Optima SX, 2018 Kia Forte EX
Promotions
America's Best Value Summer Event
Tagline
“Value. It's All You Need.”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
Cooper Friedman ... Boy in white shirt and striped tie, Madeleine McGraw ... Sister
Agency
David&Goliath ... Creative Agency, Initiative ... Agency, Canvas Worldwide ... Media Agency

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