Academy Sports + Outdoors TV Spot, 'I Choose Academy: Footwear'

At a post-game press conference, and after a long deliberation on back-to-school shoe needs, the Gonzales family opts to go with Academy Sports + Outdoors as their shop of choice. The matriarch insists that the decisive factor was she could afford the name brands like Nike and adidas, but the reporters suspect that convenience is also a consideration. Finally, one of the interviewers -- her son -- asks what’s for dinner, but she dodges the question by pointing out that Dad’s cooking. Academy says it has cheaper prices than its competitors on products such as ASICS women’s shoes.