5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

McDonald's McPlay App TV Spot, 'Scan Your Happy Meal Toy'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

These kids have a blast snapping photos and playing games with the McDonald's McPlay app while they're at lunch with their dad. He doesn't get it at first, but by the end of the meal even he's playing along on his phone. Kids can scan their Happy Meal toys with the app to unlock even more fun.

Published
July 18, 2017
Advertiser
McDonald's
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
McDonald's Happy Meal, McDonald's McPlay App
Tagline
“I'm Lovin' It”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot.
Characters
Kids, Minions
Agency
DDB Chicago ... Digital Agency, Wieden+Kennedy ... Creative Agency, OMD West ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots