The Real Cost TV Spot, 'MTV: Teen Wolf'

Partnered with The Real Cost, Lydia Martin from MTV's "Teen Wolf" leads her friends through the woods. When a heart carved into the bark of a tree begins to decay right before their very eyes and night falls upon them, they use flashlights to navigate the dark. She tells of a place where nightmares become reality and sanity is buried in the dark. The urban legend continues with crows, rotting teeth, asthma and rapidly-aging skin as well as an inevitable unhappy ending. Stories can be scary, but she warns that the effects of smoking are terrifying and very real.