Rakuten TV Spot, 'Kitchen Choir'

To the tune of Elton John's "Rocket Man," a woman sings about the deals she finds on Rakuten. She scores 15% cash back on a pair of jeans and her kitchen island transforms into a piano and descends into an otherworldly dimension below her house. As she serenades about all of the things she's going to buy with her balance, including a yoga mat and a bicycle for her son, backup singers and a giant lighted Rakuten sign appear behind her. Rakuten invites you to feel the joy of cash back with its app.