Progressive TV Spot, 'Why You Ride: Alone'

As a motorcyclist cruises down the open road by the coast, a spirited narrator begins to wax poetic about the nature of "riders" and how they're lone wolves who only need a bike and a tank of gas. When the narrator states that motorcyclists only have a friend in the form of the road, though, the biker interrupts to complain that he absolutely does have friends -- in fact, one is accompanying him on his trip right now. Regardless of why you ride and how many friends you have, Progressive touts its motorcycle insurance starting at $79 per year.