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Nike TV Spot, 'We Play Real'

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Nike taps actor Dominique Fishback to break down the hard work that powers the "magic" of Black women, acknowledging that "even the greatest magicians" have to cultivate their craft. Over a montage of athletic, scientific and social achievements like WNBA's Jewell Lloyd landing a basket while taking a dive, Mae Jemison breaking the color barrier in space travel, and rising tennis star Naomi Osaka unapologetically advocating for justice for Breonna Taylor -- just to name a few -- the athletic apparel company says it wants to be a part of the effort to "level the playing field" for Black women across the board.

Published
March 08, 2021
Advertiser
Nike
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Nike App
Tagline
“We Play Real”
Songs
None have been identified for this spot
Mood
Active
Events & Venues
Black Lives Matter
Actors - Add
A'ja Wilson , Breonna Taylor , Crystal Dunn , Dominique Fishback ... Voice Over, Ibtihaj Muhammad , Jewell Loyd , Mae Jemison , Naomi Osaka , Serena Williams , Sha'Carri Richardson , Shirley Chisholm , Wilma Rudolph
Characters
Kids
Agency
Wieden+Kennedy ... Media Agency

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