Lay's TV Spot, 'UEFA Champions League: Apartment Arena' Featuring Paul Pogba, Lionel Messi, Lieke Martens

Lionel Messi, Lieke Martens, and Paul Pogba kick-off to unite people who tune into the UEFA Champions League in their apartments. A kick of a soccer ball into a projector moves to reflect onto a building in the neighborhood, causing those who are watching in their living rooms to come out to their balcony and watch together. Messi opens up a bag of Lay's triggering Pogba to reach out from the projected screen during match introductions to snag a chip from him, uniting not only the community but also the players making Lay's "the perfect match."