McDonald's Crispy Chicken Sandwich TV Spot, 'From the Makers' Featuring Tay Keith

In illuminating high-definition, cameras follow a McDonald's Crispy Chicken Sandwich from the assembly line, to the bag, to the drive-through window, a very passionate narrator relays that this isn't just "another chicken sandwich" -- it's the crispy-but-juicy-and-tender chicken sandwich, from the makers of the world's most stolen fries and the "sandwich phenomenon" of the McRib. He then invites viewers to try the new McDonald's Crispy Chicken Sandwich, and understanding that it's more than just a sandwich.