Cheez-It TV Spot, 'College Football: MVP'

Crouching down to get on the same level as the cheese wheel being crowned with the title of "MV-Cheese," this sports broadcaster highlights all the "tasty stuff" the dairy product is offering, from crunch to satisfaction. When she asks where it will be going next, it answers that its going "where cheese dreams come true" as its hefted onto the shoulders -- if they can be called that -- of his equally cheesy teammates.