Budweiser Select TV Spot, 'Lie Detector'

Budweiser's Head Brewer Pete Kraemer submits to a polygraph to definitively settle a taste debate: Does the low-calorie Budweiser Select measure up to the original? Pete, unfazed and clutching a can of the beer in question, says yes (and passes!) but the case isn't closed until the lie detector indignantly passes her own test-within-the-test. A polygraph-ception, if you will.