Ford Auto Show Sales Event TV Spot, 'Out Work the Workhorse' [T2]

Ford journeys through a brief visual history of its flagship pickup truck, with emphasis on its willingness to redesign, rethink, and rebuild the F-Series. The automaker prides the model for the way each generation can be outfitted for adventure, made sleeker and lighter, and maintain its reputation for heavy-duty toughness. Now that it's joining this new era of hybrid vehicles, the minds behind the F-Series's innovations are getting a shout-out as well. According to Ford, the only ones working harder than its "workhorse" are the ones who built it.