The Most-Liked Ads of 2024 Revealed. Get the Ranking>

2022 Kia EV6 Super Bowl 2022 TV Spot, 'Robo Dog' Song by Bonnie Tyler [T1]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Robo Dog the robot puppy watches life pass by from the window of an electronics store during Super Bowl LVI, its big, sad eyes following a real dog playing with its owners on the sidewalk -- until it catches sight of a man charging his all-electric Kia EV6. Tail wagging in delight, Robo Dog makes a mad dash out the door and just misses the car as it pulls away from the curb. Bonnie Tyler's "Total Eclipse of the Heart" urges the little robot on as it chases the object of its affection all over the city, cutting through alleyways and keeping tabs on it from rooftops. Robo Dog takes a flying leap towards the EV6's open sun roof but finds itself shutting down, thwarted by a dead battery just moments before victory. Luckily, the kind Kia driver revives the pup with a handy adapter that plugs directly into the EV6 and the pair drive off happily together.

Published
February 03, 2022
Advertiser
Kia
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2022 Kia EV6 GT-Line AWD
Tagline
“Movement That Inspires”
Songs
Total Eclipse of the Heart - Bonnie Tyler
Mood
Emotional
Events & Venues
2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium
Actors - Add
Sam Page ... Kia driver, Catherine Hyslop ... Girl with ice cream cone watching the Robo dog, Martin Dorsla ... Guy with dog, Mike Aviles ... Bike messenger
Characters
Kids, Robot
Animals
Birds, Dogs
Agency
David&Goliath ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots