U.S. Bank TV Spot, 'Crochet Cody'

Cody takes a video call with his U.S. Bank representative Alex. Cody has picked up crochet as a hobby and it's beginning to take over his life. On the shelves of his garage hang several granny square afghans, he has piles of yarn stashed throughout his home, and his children are draped in questionably fashionable woolen clothes. He's even stitched a matching multicolored poncho and hat for his dog. As Cody furiously turns a ball of yarn into what will eventually be a pool cover, Alex tells him that he can turn his passion into his main hustle with the help of a Side Gig Savings Goal on the bank's mobile app.