Apple Watch Series 7 TV Spot, '911: Bob'

Apple shares the audio of a real 9-1-1 distress alert made by an Apple Watch Series 7. While bike riding in the wilderness, a man named Bob took a nasty fall and was knocked unconscious. The watch was able to detect a drastic position change and once Bob missed his alert, an automated distress call to 9-1-1 was made giving the dispatcher his exact coordinate location.