Michelob TV Spot, 'Happy' Featuring Serena Williams, Peyton Manning, Song by A Tribe Called Quest

The traditional idea of joy is embodied in some of the most memorable images in sports history: Serena Williams fist pumping a recent victory, Mia Hamm kissing her World Cup trophy and many more. But what if this representation of glee is all wrong? What if Anthony Davis' fulfillment comes when he's playing video games and laughing with friends, instead of from trophies? What if Peyton Manning finds his bliss off the gridiron, raising a bottle and wearing his best cowboy hat? What if, as Michelob ULTRA proposes, "Joy is the whole game, not just the end game."