Etsy TV Spot, 'The Recipe'

A mother presents her daughter with a sentimental Christmas gift with ties to her own mother, and is excited to use it right away. "She would have wanted to teach you herself," she says, before insisting, "Let's bake!" The pair bustles around the kitchen, the daughter translating ingredients and instructions from Spanish to English as they work their way through the gifted recipe. Mom helps her translate the essential final ingredient -- "an empty stomach" -- and the gift is fully revealed to be a personalized Etsy creation: Grandma's handwritten recipe glazed on a ceramic dish.