Carfax TV Spot, 'Hidden Identity'

A woman's face is blurred to protect her identity while she confesses how ashamed she is that she paid too much for a used car. The website she purchased the car through didn't know about the vehicle's multiple previous owners or accidents and her mishap brought shame to her whole family. Carfax encourages you to avoid overpaying like this woman did by checking its website for a vehicle's full history before making a purchase.