Clif Bar TV Spot, 'Make It Good: The Biker'

The Clif Bar logo comes to life as a quirky bicyclist on a mission to find good in the world. On his way, he rides through a forest that's being hacked away by corporate men and women, tears off a farmer's eyebrow to prove that people have feelings, too, and eventually ends up at the Clif Bar factory where rectangular food is not made with poison. Without offending anyone, he points out that if you're the type that prefers bad over good, Clif is probably not the product for you.