Amazon Music TV Spot, 'A Voice Is All You Need: Chance the Rapper'

An animated pair of black and white lips recites an acapella version of Chance the Rapper's "Sun Come Down." As the mouth continues the verse, various ink illustrations of jazz players, cassette tapes, microphones, city skylines and Chance's own iconic hat swim and circle around the screen, swirling in and out of one another. Amazon says the only thing you need to make this artsy scene possible is a voice to ask Alexa to play the track on the company's music streaming service.