DURACELL Optimum TV Spot, 'Beach x Bear'

Duracell wants to know if the batteries these people are using in their electronics deliver extra life or extra power. While the old man walks a beach with a Garrett Ace 300 Metal Detector, he claims he needs extra life from his Duracell Optimum batteries in order to drape himself with more gold chains. For the man using a Black + Decker Cordless Power Driver Screwdriver, he'll need the extra power to drill more locks onto the door so that a hungry bear doesn't make him the next meal. Whatever your device, Duracell claims that its Optimum batteries can provide extra life or extra power.