THINX TV Spot, 'MENstruation' Song by Instant Karma feat. The Implications

THINX imagines a world where men and women both get periods. How different would things be if dads and sons had that awkward, "I got my first period" talk? If they passed pads under toilet stall walls to a needy neighbor or had to check their butt for any leaks before leaving the bathroom. What if we all could be on call for that extra tampon or knew the particular discomfort of having to wear full (and THINX means full) coverage underwear when everyone else is free-balling in the locker room? What if both people in a steamy embrace had to pause the moment to announce that they're on their period? THINX thinks we'd be a lot more comfortable with periods if we all had them.