IKEA TV Spot, 'Why We Make: $49'

In a mission to understand its customers lives, IKEA makes choices to make beautiful homes smart and beautiful things more affordable. Outside of the home, the furniture company says it tries to make choices to "put back what it takes out" and make sure things are inclusive. So when it comes to why IKEA chooses to make things the way it does, it's simple: the better choices we make inside our homes, the better off we'll all be outside of them.