Institute of Management Accountants TV Spot, 'First Day'

A man with a wife and kids is going back to work after months of being out of work. He had been laid off, but the factory he worked at decided to reverse its decision and hire its employees back. The Institute of Management Accountants says the man has a Certified Management Accountant to thank for the reversal because the accountant analyzed the data and persuaded the managers of the factory to rehire workers and see the big picture.