Hyundai TV Spot, 'Never Give Up' [T1]

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As parents pick up their children from sports practice, many find them sullen and stressed out. As they drive in their various Hyundai SUVs, like the 2024 Palisade, Santa Fe, Ioniq 5 and even the new 2025 Tucson, the pairs have some serious and loving conversations. Not wanting to be the overbearing sports parents, pressing their kids into competition, these moms and dads ask their kids what THEY want, encouraging them to take breaks and switch up their regular routines. In the end, one gymnast is seen running off to a soccer field with a smile, implying an encouraging future for her cohort of teen sports players, as Hyundai encourages customers to "never give up on finding what you love."

Published: July 29, 2024

Advertiser: Hyundai

Advertiser Profiles: Facebook, Twitter, YouTube

Products: 2024 Hyundai Palisade Calligraphy AWD, 2024 Hyundai Ioniq 5 Limited AWD, 2024 Hyundai Santa Fe Hybrid Calligraphy AWD, 2025 Hyundai Tucson Hybrid Limited AWD

Tagline: “There's Joy in Every Journey”

Songs: None have been identified for this spot

Mood: Active

Actors - Add: Aflamu Johnson ... Dad of gymnastics daughter

Characters: Kids, Teens

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Hyundai TV Spot, 'Never Give Up' [T1]

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