Nike TV Spot, 'I Get Up' Featuring Ja Morant, Song by Bon Iver

While the uplifting and quiet piano of Bon Iver's "Wish." plays, basketball player Ja Morant talks about his perseverance against injury, critics, and even himself. While footage of his friends and family flash by, sporting Nike shoes, he speaks on how doubt and fear were motivating for him, knowing that failure and getting knocked down was just part of getting better. All that mattered was that he got himself up over and over again, no matter the challenge. Nike invites all those looking to challenge themselves to get back up and keep the spirit of motivation alive.