JCPenney TV Spot, 'B1G2 Towel Event' Ft. Gabrielle Union, Martha Stewart, Shaquille O'Neal, Walker Hayes

Gabrielle Union, Martha Stewart and Shaquille O'Neal come together to announce the "really big deals" JCPenney is offering every weekend. As they throw around a football various people wonder how "big" of a deal they are offering, including musician Walker Hayes who asks, "A big, fancy-like deal?" In response, Shaquille O'Neal shouts, "It's a really big deal!" as confetti rains down around him. As Gabrielle Union walks out of the store with arms full of shopping bags, she says that the retailer is "bringing it."