Bass Pro Shops Gone Fishing Event TV Spot, 'Earthworm: T-Shirts & Coolers'

Bass Pro Shops says, "Sometimes an earthworm is a man's best friend," like when he's teaching his daughter how to fish. As different fathers take their kids fishing, the store says it knows and loves the great outdoors, which is why it's letting customers fish free in the catch and release pond during the Gone Fishing Event.