Old Spice Captain Red Collection TV Spot, 'Talk to the Land'

A panicked man in a small aircraft loses all composure in a driving rainstorm and frantically calls on his radio for help. The cool and collected voice of a woman on ground control tells him to check under his seat and apply the Old Spice deodorant and pomade he finds. He isn't sure how it will help, but he complies, magically going from scattered to suave in seconds while crash-landing his plane in the woman's parlor in comical smoothness.