McDonald's TV Spot, 'More of What Matters'

A father guides his son, whose eyes are glued to his cellphone, from the couch to the car. During the car ride, the father tries to talk to his son, who is still more interested in the phone than his surroundings. The dad finally gets his son's attention by putting a french fry between his son and the phone, which sparks a conversation. McDonald's says to beat the heat with one of its McCafé selections or Any Size soft drinks.