Jimmy John's Nine-Grain Wheat Sub TV Spot, 'Wheat Yeah'

Because it is a self-proclaimed freak about "best-in-class ingredients," Jimmy John's announces its Nine-Grain Wheat Sub in the middle of a wheat field. As local farmers, officers and community members approach the food tent, the restaurant asserts that introducing the sandwich right in the place that inspired it is the only way to celebrate its flavors in a way that says "freak yeah!" That said, Jimmy John's assures customers that the sub will also be available at a location "much, much, much closer to you."